NOK 0
Free browser tool
Choose one of six named browser tools for a focused answer and report.
Pricing
Clear prices before work begins.
Start with a free browser tool. A paid review begins at NOK 15,000 + VAT and verifies the issue before delivery or management. All paid prices exclude VAT.
Choose the level
Start free. Bring in Jonathan when a finding needs verification.
From NOK 15,000 + VAT
Paid review
Jonathan verifies the issue at source, calculates its significance and sets the order of work.
Delivery or management
Delivery or management
From NOK 25,000 + VAT
Measurement foundation
Reliable consent, tagging and conversion signals for later decisions.
From NOK 45,000 + VAT
Ads-ready
Measurement, server flow and account setup prepared for paid traffic.
From NOK 15,000 + VAT
Credited mapping
A paid mapping turns an automation, web or app decision into a build plan. Its fee is deducted from the agreed project price.
From NOK 20,000 + VAT
Security review
The security review covers TLS, DNS, visible HTTP response headers and the code and system surfaces named in the authorisation. Its fee is deducted from the agreed authorised remediation price.
From NOK 3,900/month + VAT
Monitoring
Three tiers spell out what is monitored, how often checks run, who is alerted, response targets and included investigation time.
NOK 3,900/month + VAT
Core monitoring
Choose Core for one stable site with a small set of critical measurement events and a low change rate.
See complete scope
- Surfaces
- 1 domain, 1 analytics property, 1 tag container and up to 5 named conversion events.
- Check cadence
- Automated check every 24 hours and one manual check each month.
- Alerts
- Email to up to 2 named recipients for a critical deviation; other deviations are collected in the monthly report.
- Support window
- Working days, 09:00–16:00 Europe/Oslo, excluding Norwegian public holidays.
- First response
- First response by the next working day inside the support window.
- Included investigation
- Up to 30 minutes of investigation per month; unused time does not carry over.
- Report
- Monthly report by the fifth working day with status, deviation, source and recommended next action.
- Term and cancellation
- Starts on the agreed activation date. Three-month initial term, then monthly with 30 days' written notice. No automatic new fixed term.
- Extra work
- Work pauses when included investigation time is used. Extra work begins only after a written fixed price or approved hourly rate.
NOK 6,900/month + VAT
Active monitoring
Choose Active when campaigns are live and multiple accounts or domains must remain connected.
See complete scope
- Surfaces
- Up to 2 domains, 2 analytics properties, 2 tag containers, 2 advertising accounts and 10 named conversion events.
- Check cadence
- Automated check every 6 hours and one manual check each week.
- Alerts
- Email to up to 3 named recipients in the first check cycle after a critical deviation; warnings are collected daily.
- Support window
- Working days, 09:00–16:00 Europe/Oslo, excluding Norwegian public holidays.
- First response
- First response within 4 working hours inside the support window.
- Included investigation
- Up to 2 hours of investigation per month; unused time does not carry over.
- Report
- Monthly report by the fifth working day, including incident log, completed checks and open actions.
- Term and cancellation
- Starts on the agreed activation date. Three-month initial term, then monthly with 30 days' written notice. No automatic new fixed term.
- Extra work
- Work pauses when included investigation time is used. Extra work begins only after a written fixed price or approved hourly rate.
NOK 9,900/month + VAT
Critical monitoring
Choose Critical when the measurement chain affects ongoing revenue across advertising, the site and an order or CRM handoff.
See complete scope
- Surfaces
- Up to 3 domains, 3 analytics properties, 3 tag containers, 4 advertising accounts, 20 named events and 1 order or CRM handoff.
- Check cadence
- Automated check every hour and a manual check twice each week.
- Alerts
- Email to up to 5 named recipients and a phone call to 1 duty contact for a critical deviation inside the support window.
- Support window
- Working days, 09:00–16:00 Europe/Oslo, excluding Norwegian public holidays.
- First response
- First response within 2 working hours inside the support window.
- Included investigation
- Up to 4 hours of investigation per month; unused time does not carry over.
- Report
- Monthly report by the fifth working day and a short incident note within 2 working days after a critical deviation is closed.
- Term and cancellation
- Starts on the agreed activation date. Three-month initial term, then monthly with 30 days' written notice. No automatic new fixed term.
- Extra work
- Work pauses when included investigation time is used. Extra work begins only after a written fixed price or approved hourly rate.
No plan charges overages automatically; additional work requires written approval.
Advertising management in detail
Advertising
NOK 12,900/month + VAT
90-day Managed Test
Smie builds and manages Google and Meta campaigns for three months. Three-month minimum: NOK 38,700 + VAT total management fee; ad spend and one-time setup are separate. The test ends after three months and does not renew automatically.
Three-month minimum: NOK 38,700 + VAT total management fee; ad spend and one-time setup are separate.
Start, cancellation and renewal
- Start
- The start date is the agreed written date when campaigns go live, after access, one-time setup and the advertising budget are confirmed.
- Cancellation
- Before the start date, the test may be cancelled in writing; completed one-time setup remains billable. After the start date, the NOK 38,700 + VAT minimum applies, and unused monthly fees in the minimum period are billed on cancellation.
- Renewal
- The test ends after three months and does not renew automatically. Advertising Channel or Growth System requires a new written agreement.
- Separate costs
- Ad spend is paid directly to the platforms, and Measurement foundation or Ads-ready setup is billed separately.
From NOK 18,000/month + performance share + VAT
Advertising Channel
One or two channels when the surrounding sales journey already works.
From NOK 35,000/month + performance share + VAT
Advertising Growth System
Channel management connected to follow-up, CRM, margin and sales outcomes.
Cost structure
Three separate costs.
Setup is billed once: Measurement foundation from NOK 25,000 + VAT or Ads-ready from NOK 45,000 + VAT. The Managed Test costs NOK 12,900/month + VAT, with a three-month minimum of NOK 38,700 + VAT total management fee. Ad spend is client-owned and paid directly to the platforms. The test does not renew automatically.
The starting ad-budget range is NOK 20,000–25,000/month. With a NOK 22,500 monthly ad budget, 4.0× ROAS and 45% contribution margin, contribution after ad spend is NOK 18,000, exactly covering the Advertising Channel base fee.
Performance share
10% × max(0, verified incremental contribution margin after advertising costs − fixed base fee)
Performance share is calculated only after the same source data shows contribution margin after advertising costs above the normalised baseline and the fixed monthly base fee is then deducted. If the remainder is zero or negative, the performance share is NOK 0.
Simple example: NOK 75,000 verified incremental contribution margin minus the NOK 18,000 Advertising Channel base fee leaves NOK 57,000. The performance share is 10% of NOK 57,000: NOK 5,700.
Performance-share definitions and reconciliation
- Baseline and comparison period
- The baseline is the 28 complete days before the first agreed campaign change. The comparison period is each complete calendar month. Daily baseline contribution margin after advertising costs is multiplied by the number of days in the comparison period.
- Eligible revenue
- Only paid orders or won sales in the agreed order or CRM source are eligible when they link to the agreed advertising accounts inside the attribution window. Revenue without a verified paid-click link is excluded.
- Contribution margin after advertising costs
- Eligible revenue excluding VAT is reduced by discounts, returns, cancellations, product cost or variable service-delivery cost, payment and fulfilment fees, and attributed advertising costs. Fixed overhead and Smie fees are excluded from this subtotal.
- Advertising-cost source
- Google Ads and Meta invoice or billing exports are the operating source. The booked NOK amount in the client ledger is the final reconciliation source; differences are corrected in the next open reconciliation.
- Attribution window
- The last verified paid click within 30 days before the order or won sale is used. View-through attribution is excluded. Late-recorded conversions enter the first reconciliation that remains open.
- Returns, cancellations, discounts and tax
- Returns, cancellations and discounts reduce eligible revenue. VAT and other sales taxes are excluded. Changes received after data lock are carried as corrections into the next open reconciliation.
- Reconciliation date and invoicing
- Reconciliation is monthly. A calendar month is locked on the 15th calendar day of the second following month, or the next working day. The performance share is invoiced after data lock; the fixed base fee is invoiced separately each month.
- Fixed base fee
- The threshold is the exact fixed monthly fee in the signed ongoing agreement, excluding VAT. Starting prices are NOK 18,000 for Advertising Channel and NOK 35,000 for Advertising Growth System. The Managed Test, one-time setup and ad spend are not part of the threshold.
- Corrections and disputes
- The client may dispute a reconciliation within 10 working days by identifying the source records. The undisputed amount may be invoiced; the disputed performance share is held back. Confirmed corrections appear on the next invoice.
Worked example: source totals to variable invoice
Variable invoice: NOK 5,700 + VAT. The NOK 18,000 + VAT Advertising Channel fixed fee is invoiced separately.
Show source totals and calculation
- Order/CRM revenue before discounts, excluding VAT
- NOK 600,000
- Discounts
- −NOK 20,000
- Returns and cancellations
- −NOK 30,000
- Eligible revenue
- NOK 550,000
- Product cost and variable delivery
- −NOK 275,000
- Payment and fulfilment fees
- −NOK 10,000
- Google/Meta advertising costs reconciled to the ledger
- −NOK 90,000
- Contribution margin after advertising costs
- NOK 175,000
- Normalised baseline
- −NOK 100,000
- Verified incremental contribution margin: NOK 175,000 − NOK 100,000 = NOK 75,000.
- Amount above the Advertising Channel base fee: NOK 75,000 − NOK 18,000 = NOK 57,000.
- Performance share: 10% × NOK 57,000 = NOK 5,700.
Worked zero-share case
Variable invoice: NOK 0. The fixed base fee is invoiced as agreed.
Show source totals and calculation
- Verified incremental contribution margin
- NOK 14,000
- Advertising Channel fixed base fee
- −NOK 18,000
- Max(0, NOK 14,000 − NOK 18,000) = NOK 0.
- Performance share: 10% × NOK 0 = NOK 0.
Client commitments and fallback
- Provide access to the agreed advertising, order, CRM, margin, returns and accounting data before reconciliation.
- Maintain agreed pricing, stock or delivery capacity, response time and approval deadlines, and report material changes.
- Preserve order and campaign identifiers that make the link reproducible.
If data is missing or client-controlled changes make the period incomparable, the performance share pauses. The fixed base fee remains, and management continues on a fixed-fee basis until a new baseline or measurement period is agreed in writing. No performance share is estimated from incomplete data.
The definitions, data sources and exact fixed base fee are included in the written agreement before performance-share measurement begins.