smie.ai
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Advertising

From advertising cost to contribution margin.

Smie connects channels, measurement and follow-up so you can scale profitably.

Try the free advertising calculatorSee the full path to management

The free browser tool calculates locally.

Free browser tool

Find the threshold before increasing spend.

Enter ad spend, orders or won customers, order or contract value and contribution margin before advertising. The check calculates CAC, ROAS, POAS, break-even and contribution margin after ad costs, then recommends the right starting point.

Fill in and run

Everything is computed in your browser from the fields you enter.

Ready. Run the check when you are set.

Three-month minimum: NOK 38,700 + VAT total management fee; ad spend and one-time setup are separate.

Start, cancellation and renewal
Start
The start date is the agreed written date when campaigns go live, after access, one-time setup and the advertising budget are confirmed.
Cancellation
Before the start date, the test may be cancelled in writing; completed one-time setup remains billable. After the start date, the NOK 38,700 + VAT minimum applies, and unused monthly fees in the minimum period are billed on cancellation.
Renewal
The test ends after three months and does not renew automatically. Advertising Channel or Growth System requires a new written agreement.

From the first check to management

Five steps from advertising economics to ongoing management.

Start at the step required by the numbers and measurement foundation.

01

Free advertising economics check

NOK 0

Calculate CAC, ROAS, POAS, break-even and contribution margin after advertising costs.

Run the free economics check
02

Advertising review

From NOK 15,000 + VAT

The paid review verifies the measurement chain, unit economics and account structure, then recommends the right build or management plan.

Request an advertising review via Contact
03

Measurement foundation or Ads-ready setup

From NOK 25,000 + VAT / from NOK 45,000 + VAT

Build the measurement foundation, then add accounts, server flow, a page or a creative baseline in Ads-ready.

Discuss measurement setup via Contact
04

Three-month Managed Test

NOK 12,900/month + VAT

Build and manage Google and Meta campaigns with weekly budget decisions and monthly reconciliation.

Three-month minimum: NOK 38,700 + VAT total management fee; ad spend and one-time setup are separate.

Start, cancellation and renewal
Start
The start date is the agreed written date when campaigns go live, after access, one-time setup and the advertising budget are confirmed.
Cancellation
Before the start date, the test may be cancelled in writing; completed one-time setup remains billable. After the start date, the NOK 38,700 + VAT minimum applies, and unused monthly fees in the minimum period are billed on cancellation.
Renewal
The test ends after three months and does not renew automatically. Advertising Channel or Growth System requires a new written agreement.
Separate costs
Ad spend is paid directly to the platforms, and Measurement foundation or Ads-ready setup is billed separately.
Discuss the Managed Test via Contact
05

Channel or Growth System

From NOK 18,000/month + performance share + VAT / from NOK 35,000/month + performance share + VAT

Choose Channel to operate one or two paid channels. Choose Growth System when CRM, margin and sales outcomes must direct the work.

Discuss ongoing management via Contact

Three months of managed operation

The Managed Test scales advertising using verified economics.

For three months, Smie builds and manages Google and Meta campaigns. Weekly budget decisions follow verified conversions, contribution margin and delivery capacity. The final evaluation combines ad spend, sales and margin to decide whether management should stop, continue with Channel or move to Growth System.

NOK 12,900/month + VAT

Three months of managed operation

See what is included
  • Google and Meta campaigns built, launched and optimised
  • Campaign structure with named audiences, messages, budgets and conversion signals
  • One agreed creative testing cadence
  • An asynchronous weekly optimisation and scaling loop
  • Monthly reconciliation to contribution margin
  • The measurement chain is checked throughout

Three-month minimum: NOK 38,700 + VAT total management fee; ad spend and one-time setup are separate.

Start, cancellation and renewal
Start
The start date is the agreed written date when campaigns go live, after access, one-time setup and the advertising budget are confirmed.
Cancellation
Before the start date, the test may be cancelled in writing; completed one-time setup remains billable. After the start date, the NOK 38,700 + VAT minimum applies, and unused monthly fees in the minimum period are billed on cancellation.
Renewal
The test ends after three months and does not renew automatically. Advertising Channel or Growth System requires a new written agreement.
Separate costs
Ad spend is paid directly to the platforms, and Measurement foundation or Ads-ready setup is billed separately.
Talk to Jonathan about the Managed Test

Ongoing management after the Managed Test

Choose how much of the sales journey Jonathan should manage.

From NOK 18,000/month + performance share + VAT

Advertising Channel

For companies whose product, delivery, checkout or lead follow-up already works.

See what is included
  • Management of one or two paid channels
  • Measurement, budget control and cadence
  • Creative and landing-page tests
  • Weekly budget decisions
  • Monthly reconciliation to contribution margin

Example: an online store has dependable logistics and checkout, and wants Meta and Google managed as one measured test loop.

Talk to Jonathan about Channel

From NOK 35,000/month + performance share + VAT

Advertising Growth System

For companies whose profitability depends on what happens after the click.

See what is included
  • Everything in Advertising Channel
  • CRM or order margins as the management signal
  • Follow-up and response time
  • Offer, checkout and sales steps
  • Measurement through to a won sale or order

Example: a lead business counts forms. The connection from each ad and response time to won revenue is missing.

Talk to Jonathan about Growth System

Fixed base fee + performance share

The performance share applies above the covered base fee.

The variable fee is 10% of verified incremental contribution margin after advertising costs above the covered fixed base fee.

10% × max(0, verified incremental contribution margin after advertising costs − fixed base fee)

Performance share is calculated only after the same source data shows contribution margin after advertising costs above the normalised baseline and the fixed monthly base fee is then deducted. If the remainder is zero or negative, the performance share is NOK 0.

Simple example: NOK 75,000 verified incremental contribution margin minus the NOK 18,000 Advertising Channel base fee leaves NOK 57,000. The performance share is 10% of NOK 57,000: NOK 5,700.

Performance-share definitions and reconciliation
Baseline and comparison period
The baseline is the 28 complete days before the first agreed campaign change. The comparison period is each complete calendar month. Daily baseline contribution margin after advertising costs is multiplied by the number of days in the comparison period.
Eligible revenue
Only paid orders or won sales in the agreed order or CRM source are eligible when they link to the agreed advertising accounts inside the attribution window. Revenue without a verified paid-click link is excluded.
Contribution margin after advertising costs
Eligible revenue excluding VAT is reduced by discounts, returns, cancellations, product cost or variable service-delivery cost, payment and fulfilment fees, and attributed advertising costs. Fixed overhead and Smie fees are excluded from this subtotal.
Advertising-cost source
Google Ads and Meta invoice or billing exports are the operating source. The booked NOK amount in the client ledger is the final reconciliation source; differences are corrected in the next open reconciliation.
Attribution window
The last verified paid click within 30 days before the order or won sale is used. View-through attribution is excluded. Late-recorded conversions enter the first reconciliation that remains open.
Returns, cancellations, discounts and tax
Returns, cancellations and discounts reduce eligible revenue. VAT and other sales taxes are excluded. Changes received after data lock are carried as corrections into the next open reconciliation.
Reconciliation date and invoicing
Reconciliation is monthly. A calendar month is locked on the 15th calendar day of the second following month, or the next working day. The performance share is invoiced after data lock; the fixed base fee is invoiced separately each month.
Fixed base fee
The threshold is the exact fixed monthly fee in the signed ongoing agreement, excluding VAT. Starting prices are NOK 18,000 for Advertising Channel and NOK 35,000 for Advertising Growth System. The Managed Test, one-time setup and ad spend are not part of the threshold.
Corrections and disputes
The client may dispute a reconciliation within 10 working days by identifying the source records. The undisputed amount may be invoiced; the disputed performance share is held back. Confirmed corrections appear on the next invoice.

Worked example: source totals to variable invoice

Variable invoice: NOK 5,700 + VAT. The NOK 18,000 + VAT Advertising Channel fixed fee is invoiced separately.

Show source totals and calculation
Order/CRM revenue before discounts, excluding VAT
NOK 600,000
Discounts
−NOK 20,000
Returns and cancellations
−NOK 30,000
Eligible revenue
NOK 550,000
Product cost and variable delivery
−NOK 275,000
Payment and fulfilment fees
−NOK 10,000
Google/Meta advertising costs reconciled to the ledger
−NOK 90,000
Contribution margin after advertising costs
NOK 175,000
Normalised baseline
−NOK 100,000
  1. Verified incremental contribution margin: NOK 175,000 − NOK 100,000 = NOK 75,000.
  2. Amount above the Advertising Channel base fee: NOK 75,000 − NOK 18,000 = NOK 57,000.
  3. Performance share: 10% × NOK 57,000 = NOK 5,700.

Worked zero-share case

Variable invoice: NOK 0. The fixed base fee is invoiced as agreed.

Show source totals and calculation
Verified incremental contribution margin
NOK 14,000
Advertising Channel fixed base fee
−NOK 18,000
  1. Max(0, NOK 14,000 − NOK 18,000) = NOK 0.
  2. Performance share: 10% × NOK 0 = NOK 0.
Client commitments and fallback
  • Provide access to the agreed advertising, order, CRM, margin, returns and accounting data before reconciliation.
  • Maintain agreed pricing, stock or delivery capacity, response time and approval deadlines, and report material changes.
  • Preserve order and campaign identifiers that make the link reproducible.

If data is missing or client-controlled changes make the period incomparable, the performance share pauses. The fixed base fee remains, and management continues on a fixed-fee basis until a new baseline or measurement period is agreed in writing. No performance share is estimated from incomplete data.

The definitions, data sources and exact fixed base fee are included in the written agreement before performance-share measurement begins.

Ready to scale

Seven signals show when advertising can scale profitably.

Advertising is ready to scale when the company can turn findings into action.

01

An offer customers already choose

02

Known margins, returns and delivery costs

03

Capacity to deliver when demand increases

04

Fast follow-up of qualified enquiries

05

Access to order, CRM or sales outcomes

06

Decisions and approvals within two working days

07

Capacity or budget for new creative concepts and variants each month

Choose the right starting point before campaign management begins.

Talk to Jonathan about the Managed Test Talk to Jonathan about Growth System